MKTG 465 - Marketing Strategy and Planning

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Course Description

Management of marketing organizations and integration of functions, with emphasis on planning and designing strategies and applying tools and techniques for problem solving and decision making. For marketing majors only.Prerequisite: MKTG 350, MKTG 352.CL: 2020.

College	BA - Darla Moore School of Business
Level	Undergraduate
Section	J10
Instructional Method	DWEBS 100% Web Synchronous
CRN	51784
Restrictions	CAMPUSICOL - USC Columbia FOSALLI225A - Marketing

Information is accurate as of November 7, 2024 (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.

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