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Online Courses

Course Description

MKTG 352 - Principles of Marketing Research

Class Session: Monday, January 13, 2025 - Wednesday, May 07, 2025

Credit: 3 semester hours of credit

Instructor: Manpreet Gill

Term: Spring 2025


Course Description

Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers.Prerequisite: MKTG 350, MGSC 291.FS: 06/01/2022.

College

BA - Darla Moore School of Business

Level

Undergraduate

Section

J10

Instructional Method

DWEBS
100% Web Synchronous

CRN

58155

Restrictions

CAMPUSICOL - USC Columbia
FOSALLI205A - Accounting
FOSALLI210A - Finance
FOSALLI215A - Business Economics
FOSALLI220A - Management
FOSALLI222B - Operations and Supply Chain
FOSALLI225A - Marketing
FOSALLI235B - Risk Management and Insurance
FOSALLI255A - Real Estate
FOSALLI575A - International Business

Course/Degree Attribute

3GDR - GLD: Research

Information is accurate as of November 7, 2024 (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.



Contact Office of Distributed Learning



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