MKTG 352 - Principles of Marketing Research
Class Session: Monday, January 13, 2025 - Wednesday, May 07, 2025
Credit: 3 semester hours of credit
Instructor: Manpreet Gill
Term: Spring 2025
Course Description
Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers.Prerequisite: MKTG 350, MGSC 291.FS: 06/01/2022.
College |
BA - Darla Moore School of Business |
Level |
Undergraduate |
Section |
J10 |
Instructional Method |
DWEBS 100% Web Synchronous |
CRN |
58155 |
Restrictions |
CAMPUSICOL - USC Columbia FOSALLI205A - Accounting FOSALLI210A - Finance FOSALLI215A - Business Economics FOSALLI220A - Management FOSALLI222B - Operations and Supply Chain FOSALLI225A - Marketing FOSALLI235B - Risk Management and Insurance FOSALLI255A - Real Estate FOSALLI575A - International Business |
Course/Degree Attribute |
3GDR - GLD: Research |
Information is accurate as of November 7, 2024 (Subject to change)
Special Fee Notification
Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.