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Darla Moore School of Business

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Elise Chandon Ince

Title: Pearce Faculty Fellow
Associate Professor
Department: Marketing
Darla Moore School of Business
Email: elise.ince@moore.sc.edu
Phone: 803-777-4784
Office: Darla Moore School of Business, Room 471
Resources: Curriculum Vitae [pdf]
Personal website
Elise Ince headshot

Background

Elise Chandon Ince is a Pearce Faculty Fellow and associate professor in the Department of Marketing at the Darla Moore School of Business. Her research examines how consumers process marketing material and marketing claims in the area of linguistics (language structure, meaning, phonetics and fluency). Her research has been published in the Journal of Consumer Research and the Journal of Marketing Research among others. She serves as a reviewer for several journals and is on the editorial review board of the Journal of Consumer Psychology. She has taught undergraduate, MBA, doctorate and postdoctorate marketing courses at Virginia Tech and at the University of Florida.

Research Interests

Impact of linguistics (language structure, meaning, phonetics and fluency) on consumer behavior

Education

  • Ph.D., University of Florida, 2006
  • M.S., University of Paris IX Dauphine (France), 2000
  • B.S., University of Paris IX Dauphine (France), 1997

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