Education

Ph.D., Kinesiology (Sport Management and Policy), University of Georgia
J.D., University of Georgia School of Law
M.S., Sports Administration, Georgia State University
B.A., Communications, Florida State University
B.A., English, Florida State University

Background

Natasha T. Brison joined the Department of Sport and Entertainment Management in fall 2024 after spending two years as an associate professor and seven years as an assistant professor at Texas A&M University. She earned her Ph.D. in kinesiology (sport management and policy) from the University of Georgia, where she also received her J.D. Brison holds a Master of Science in sports administration from Georgia State University and dual bachelor's in communications and English from Florida State University.

Brison's extensive academic career includes teaching undergraduate and graduate courses in sport sales, marketing aspects of sport, and sport management. She advised numerous graduate students, established industry partnerships and contributed significantly to program development and curriculum assessment at both Texas A&M and Georgia State. Her commitment to academic excellence and student mentorship is reflected in her multiple teaching roles and administrative appointments.

Her research interests focus on sport marketing, brand management, athlete and coach branding, and the legal aspects of sport marketing. Brison has published widely in top journals such as Sport Marketing Quarterly and the Journal of Sport Management. She has also presented her research at various national and international conferences, earning recognition and awards for her contributions to the field.

In addition to her academic and research endeavors, Brison has secured numerous grants to support her research and service projects. Her funded projects range from exploring social VR experiences as preventive interventions for youth suicide risk to examining fake endorsers in health related advertising and consumer awareness. These grants underscore her dedication to advancing knowledge and practical applications in sport management and marketing.

Brison also has impressive industry experience with the City of Atlanta Department of Parks and Recreation, the Atlanta Braves, the Atlanta Silverbacks and as an assistant legal counsel for USA Track & Field. In 2002, she started her own entertainment and sports law practice, specializing in contract drafting and negotiation, music licensing, copyright and trademark registration, and sponsorship proposals and agreements. She later expanded and rebranded her practice as Athletic Marketing & Management (AMM), focusing on sports marketing for NFL and NBA players and U.S. Olympians by providing services in personal branding, organizing sport camps and clinics, arranging public speaking engagements and managing social media profiles.

Brison's professional affiliations include the Sport Marketing Association and the Sport and Recreation Law Association, where she has been honored as a Research Fellow. She continues to contribute to the academic community through her service on editorial boards, involvement in conference organizations, and participation in professional development initiatives. Brison's work exemplifies her passion for sport management, her commitment to diversity and inclusion, and her dedication to fostering the next generation of sport industry leaders.

Awards / Honors

• Sport Marketing Association Lough Award, 2023
• Sport and Recreation Law Association Research Fellow Designation, 2022
• Texas A&M University Sport Management Teacher of the Year, 2020
• Thomson Reuters (West) Best Paper Acknowledgement, 2020
• Texas A&M University Montague Center for Teaching Excellence Scholar Award, 2017
• Sport and Recreation Law Association Lori K. Miller Young Professional Award, 2017
• Global Educational Forum on Women in Sport, Education and Health Student Poster Presentation Winner, 2014
• Sport and Recreation Law Association Bernard P. Maloy Student Research Award, 2013

Research Interests

• Sport Marketing
• Brand Management
• Athlete Branding
• Coaches Branding
• Legal Aspects of Sport Marketing

Teaching

• SPTE 380 – Sport and Entertainment Marketing

Professional Affiliations

• Sport Management Association of Australia & New Zealand (2021)
• International Athlete Rights Association Board of Directors (2020 - present)
• Global Advertising Lawyers Alliance (2017 - present)
• Sport and Recreation Law Association (2011 - present)
• North American Society for Sport Management (2009, 2011, 2012, 2014, 2017 - present)
• Sport Marketing Association (2014, 2016 - present)
• State Bar of Georgia (licensed since 2001)

Book Chapters

Brison, N., & Brown, K. (2024). Legal considerations. in W. Thompson (Ed.), Clinical Exercise Physiology (1st ed.). American College of Sports Medicine.

McCullough, B. P., Brison, N. T., & Dietrich, A. (2023). Conceptualizing and recognizing eco-activism within sport. In J. Montez de Oca & S. Thangaraj (Eds.), Athletic Activism (Research in the Sociology of Sport, vol. 17, pp. 85-103). Emerald Publishing Limited. https://doi.org/10.1108/S1476-285420230000017006

Brison, N., & Brown, K. (2019). Legal considerations. In W. Thompson (Ed.), Clinical Exercise Physiology (1st ed.). American College of Sports Medicine.

Brison, N., & Boyes, S. (2017). Athlete image rights in the US and UK. In M. Dodds, K. Helsey & A. Ahonen (Eds.), Handbook of International Sport Business. Routledge.

Research Publications

Alanis, M., Cunningham. G., & Brison, N. (2024). "We are the minority": Latinx student-athletes experiences within their predominantly white institutions. Journal of Intercollegiate Sport, 17(1). https://journals.ku.edu/jis/article/view/18601

Harris, H., & Brison, N. T. (2024). Collegiate female athlete experiences with name, image, and likeness. Journal of Athlete Development and Experience, 6(1). https://scholarworks.bgsu.edu/jade/vol6/iss1/4

Grizzard, B., Alanis, M., & Brison, N. (2023). Invisible players: A scoping review of international student-athletes in US college sports. International Journal of Sport Management, 24(2023), 266-289.

Grizzard, B., Gilreath, T. D., & Brison, N. (2023). The association of team sports with psychological distress and suicidal ideation among high school students. Journal of Physical Fitness, Medicine & Treatment in Sports.

Johnson, A., Brison, N., Harris, H., & Brown, K. (2023). "I'm not just a mother": A content analysis of elite female athletes' self-presentation before and after motherhood. Sport Business and Management: An International Journal, 13(5), 622-639. https://doi.org/10.1108/SBM-02-2023-0015

Tamayo, F., Brison, N., & Harris, H. (2023). Life after the gridiron: Examining retired NFL athletes' self-presentation strategies and follower engagement on Instagram personal and business pages. International Journal of Sport Communication, 17(2), 123-134. https://doi.org/10.1123/ijsc.2023-0196

Pickett, D., Brown, K., Damon, Z., & Brison, N. (2023). Potentially misleading weight loss advertisements targeting men: Examining influence of celebrity athlete endorsement on ad believability and purchase intentions. Health Behavior Research, 6(2), 1-16. https://doi.org/10.4148/2572-1836.1177

Harris, H., & Brison, N. T. (2022). A tale of two brands: Examining elite female athletes’ branding and self-presentation strategies over time. International Journal of Sport Communication, 16(1), 12-20. https://doi.org/10.1123/ijsc.2022-0113

Brown, S., Brison, N., Brown, K., & Bennett, G. (2022). Do fans care about the activist athlete? A closer look at athlete activism effect on brand image. International Journal of Sport Communication, 15(4), 336-344. https://doi.org/10.1123/ijsc.2022-0101

Brown, K., & Brison, N. (2022). Think like adidas: A quantitative analysis of adidas’ three-stripe trademark protection strategies. Marquette Sports Law Journal, 32(2), 445-469.

Do, C., Brison, N., Park, J, & Lee, H. W. (2022). Social identity complexity and brand authenticity of multiple leagues in professional sport. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.861656

Yu, B., Brison, N. T., & Bennett, G. (2022). Why do women watch esports? A social role perspective on spectating motives and points of attachment. Computers in Human Behavior, 127. https://doi.org/10.1016/j.chb.2021.107055

Harris, H., Brison, N. T., & Dixon, M. A. (2021). Hidden consequences: Examining the impact of NIL on athlete well-being, Journal of Applied Sport Management, 13(2), 1-7. https://doi.org/10.7290/jasm13r7xo

Hayduk, T., Brison, N., & Drayer, J. (2021). New entrants in sport ticket markets: Assessing the impact of brand status and pricing strategy. Journal of Sport Management, 35(6), 522-536. https://doi.org/10.1123/jsm.2020-0246

Sharifzadeh, Z., Brison, N., & Bennett, G. (2021). Personal branding on Instagram: An examination of Iranian professional athletes. Sport Business and Management: An International Journal, 11(5), 556-574. https://doi.org/10.1108/SBM-01-2021-0007

Brison, N., & Geurin, A. (2021). Social media engagement as a metric for ranking U.S. Olympic athletes as brand endorsers. Journal of Interactive Advertising, 21(2), 121-138. https://doi.org/10.1080/15252019.2021.1919251

Oshiro, K., Brison, N., & Bennett, G. (2021). Personal branding project in a sport marketing class. Journal of Hospitality, Leisure, Sport & Tourism Education, 8(2021), 100308. https://doi.org/10.1016/j.jhlste.2021.100308

Cho, S., Brison, N., Brown, K., & Quinn, K. (2021). A theoretical explanation of sport trademark litigation: Already v. Nike and Forever 21 v. adidas. Journal of Global Sport Management, 8(1), 407-431. https://doi: 10.1080/24704067.2021.1875563

Brown, S., Brison, N., & Bennett, G. (2020). Corporate social marketing: An analysis of consumer responses to Nike's campaign featuring Colin Kaepernick. Global Sport Business Journal, 8(1), 33-50. http://www.gsbassn.com/Journal/Vol8-1/GSBJ-Vol8-Iss1-Brown-pp33-50.pdf

Murry, T., Bennett, G., Brison, N., & Oshiro, K. (2020). Sitting to take a stand: Does activism impact an athlete’s brand image? International Journal of Sport Management, 21(4), 295-324. https://internationaljournalofsportmanagement.com/sitting-to-take-a-stand-does-activism-impact-an-athletes-brand-image/

Brison, N., Pickett, D., & Brown, K. (2020). Losing weight with Charles and Dan: Examining potential liability for endorser claims in weight loss advertisements. Sport Marketing Quarterly, 29, 134-147. http://doi.org/10.32731/SMQ.292.062020.05

Brown, S., & Brison, N. (2020). Big data, big problems: Analysis of professional sport leagues’ CBAs and their handling of athlete biometric data. Journal of Legal Aspects of Sport, 30, 63-81. https://doi.org/10.18060/23894

Brison, N., Baker, T., Byon, K., & Evans, N. (2020). An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements. Journal of Global Sport Management, 8(1), 1-22. https://doi: 10.1080/24704067.2020.1711531

Pickett, D., & Brison, N. (2019). Lose like a man: Body image and celebrity endorsement effects of weight loss product purchase intentions. International Journal of Advertising, 38(8), 1098-1115. https://doi: 10.1080/02650487.2019.1586208

Brown, K., Brison, N., & Batista, P. (2019). An empirical analysis of consumer survey use in trademark litigation. Loyola of Los Angeles Entertainment Law Review, 39, 237-283. https://digitalcommons.lmu.edu/cgi/viewcontent.cgi?article=1627&context=elr

Brown, S., & Brison, N. (2018). I will protect this house: US sport brand trademark infringement claims in China. Entertainment and Sport Law Journal, 16(4), 1-7. https://doi.org/10.16997/eslj.219

Brown, K., & Brison, N. (2018). Tale of two trademarks: An analysis of the protection strategies of adidas and Converse. Entertainment and Sport Law Journal, 16(3), 1-6. https://doi.org/10.16997/eslj.214

Lobpries, J., Bennett, G., & Brison, N. (2018). How I perform is not enough: Exploring branding barriers faced by elite female athletes. Sport Marketing Quarterly, 27(1), 5-17. https://doi.org/10.32731/smq.271.032018.01

Brown, S., & Brison, N. (2018). More than an Athlete: Constitutional and contractual analysis of activism in professional sports. Arizona State Sports & Entertainment Law Journal, 7(2), 249-289. http://asuselj.org/wp-content/uploads/2018/05/Brown-Brison-Final.pdf

Lobpries, J., Bennett, G., & Brison, N. (2017). Mary Ann to her Ginger: Comparing extended brand identity of two elite female athletes. International Journal of Sports Marketing & Sponsorship, 18(4), 347-362. https://doi.org/10.1108/IJSMS-05-2016-0028

Baker, T. A., Byon, K. K., & Brison, N. (2017). Re-conceptualizing reverse meaning transfer: The moderating influence of meaning type. Sport Business, and Management: An International Journal, 7(5), 483-496.

Baker III, T.A., Lui, X., Brison, N., & Pifer, D. (2017). Air Qiaodan: An examination of transliteration and trademark squatting in China based on Jordan vs. Qiaodan Sports. International Journal of Sports Marketing & Sponsorship Special Issue: Sport Business in China, 18, 95-105. http://doi.org/10.1108/IJSMS-05-2016-0009

Brison, N., Byon, K. K., & Baker, T. A. (2016). To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation: Management, Policy, & Practice, 18(3), 309-326. https://doi.org/10.1080/14479338.2016.1237304

Baker III, T. A., & Brison, N. (2016). Boiler plate inked: Copyright actions brought by tattooists threaten athlete endorser publicity rights. Sport Marketing Quarterly, 25(2), 128-130.

Baker III, T. A., & Brison, N. (2016). From Board of Regents to O’Bannon: How antitrust and media rights have influenced college football. Marquette Sports Law Review, 26, 331-362.

Brison, N., Baker III, T. A., & Byon, K. K. (2015). Facebook likes as endorsements: An empirical examination of the National Advertising Division’s Coastal Contacts’ decision. Journal of Legal Aspects of Sport, 25(2), 104-122.

Brison, N., Baker III, T. A., & Byon, K. K. (2013). Tweets and crumpets: Examining U.K. and U.S. regulation of athlete endorsements and social media marketing. Journal of Legal Aspects of Sport, 23(2), 55-71.

Baker III, T. A., Brison, N., & Byon, K. K. (2013). Like it or not…Coastal Contacts case sets guidelines for "Like-gating" on Facebook. Sport Marketing Quarterly, 22(2), 113-116.

Brison, N., Baker III, T. A., & Byon, K. K. (2012). Going global: What U.S. sport products and brands should know about advertising laws in China. International Journal of Asian Society for Physical Education, Sport and Dance, 10(1), 8-23.

Brison, N. (2012). False advertising on enhanced water labels: An analysis of Ackerman vs. the Coca Cola Company and Energy Brands Inc. (d/b/a Glaceau). Sport Marketing Quarterly, 21(3), 195-198.

Brison, N., Baker III, T., & Byon, K. (2012). False advertising claims: Analysis of potential athlete endorser liability. Arizona State Sports & Entertainment Law Journal, 2(1), 163-194.

Erturan, E., Brison, N., & Allen, T. (2012). Comparative analysis of university sports in the United States and Turkey: A review of the organizational structure of the National Collegiate Athletic Association and the Turkish University Sports Federation. Choregia: Sport Management International Journal, 8(1), 5-24.